The largest junior sporting organisation in the southern hemisphere, is the junior player development arm of the Queensland Rugby League, known as The Stingers. Acuro worked closely with the Stingers Board to develop a strategic plan that charts their priorities over the next 3 years, as well as preparing a master brand strategy to guide their marketing and promotions.
At the commencement of the project, a workshop was held with the management committee to hear their views on the real challenges facing the organisation and to identify where opportunities were to be found. From these consultations, a set of clear objectives were determined, together with strategies and actions to ensure each goal was implemented in a timely manner. This structured approach to planning has ensured the organisation is now on track to success, with a valuable plan to guide their decision making.